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Some skincare trends are just old friends with better marketing.

The beauty industry is a lot like fashion: wait long enough, and everything comes back around. But when “new” ingredients start trending like it’s the first time, I like to pause, squint a little, ...

Don’t Be Fooled: The Truth About Skincare Marketing

In recent years, the beauty industry has mastered trickery. Every day, we’re bombarded with products boasting buzzwords like “clean,” “chemical-free,” and “non-toxic.” They sound reassuring, but he...